02/19/2017

5 Ways to Reduce Churn Rates for Mass Texting Programs

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Every mass texting campaign experiences some level of churn rate - some subscribers will opt out by choice, others might change their numbers without updating you, so your messages bounce. But there are things every business can do to keep that churn rate as low as possible.

No one wants to lose subscribers, so here are 5 tips to help you avoid that with your next mass texting program.

 

Listen to your Subscribers

Get in touch with subscribers regularly and get their feedback on what they want from you and your mobile communications with them. Implement the changes they’re asking for and you’ll have happier subscribers who will want to keep on receiving your texts. Whether you use customer surveys or texting polls, all feedback is valuable.

 

Listen to your Non-subscribers

When people opt out it’s easy to get a bit of text feedback to find out why they’re unhappy. Finding out why people are leaving your service lets you know where you need to make changes to make future mass texting programs more successful.

 

Keep in touch regularly

It’s no use having a mass texting program in place if you don’t keep in touch with your subscribers regularly. If they never hear from you, what’s the point in subscribing to you? Regular texts reminds customers you’re there, keeps them engaged with your brand and service, and it makes it more likely that they’ll let you know if they change numbers too. Customers are even more likely to opt out when they get a stray text from you months or years of radio silence. Always get in touch with customers soon after they opt in, and keep in touch.


Don’t overdo it

While you want to keep in regular contact with subscribers, you definitely don’t want to become a nuisance - nothing will have them opting out faster than an over-zealous campaign. Try to keep your SMS send-outs to two to four per month, and make them targeted. Create a selection of subscriber groups so you can text different groups with different offers that are better suited to them. And bear in mind users’ other subscription methods - if they’re also signed up to your email list, direct mailing list and social media channels, they might not want to hear from you as often via mobile too.


Send Content that Matters

You want the texts you send out as part of your mass texting program to be genuinely useful or informative for your subscribers. Provide value with the messages you send, and keep the content exclusive. Switch up your messages between a mixture of offers, discounts, event or appointment reminders, tips and information. Try and target your texts to specific subscribers you know are going to appreciate them.

 

Interact with Customers

Engaging with customers via SMS can help to build brand loyalty. Don’t forget to look after the subscribers you already have, as it’s cheaper to market to customers who already patronize your business than to attract new customers. Interact with your customers regularly and use the simple two-way nature of SMS to encourage them to get in touch with you via mobile too. Offer them services that are of real value to them and in turn ask for their input. Keep the doors of communication open to make your customers feel really valued.

02/14/2017

4 Ways Mobile Technology Can Increase Productivity

 

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Apps aren’t just here to help us shop, find the quickest route home - or catch Pokemon. Businesses are waking up to the very real benefits that apps can bring to their workforce too; a recent UK study revealed that providing mobile apps to workers can boost their productivity by 34%.

Mobile technology is now boosting productivity in a range of ways, including via app use. Here are three ways you can utilize the latest mobile tech to rev up your own business productivity right now.



Mobile Marketing Boost

Mobile tech gives today’s customers round the clock access to their favorite brands and services. Major brands have grasped the importance and added value of marketing to consumers on the move, reaching out in innovative ways via SMS text messaging, QR codes, mobile apps, banner ads, mobile websites and more.

As smartphone capabilities grow, these campaigns become ever more inventive, attention-grabbing and interactive. With software now able to ‘read’ the websites and products that people are viewing and searching for on their mobiles and tablets, these campaigns can also be more easily customized to target specific audiences, wherever they are in the world.



Say Hello to The Cloud

The Cloud enables companies to store applications and data on a remote server. Authorized employees are then free to view, share and edit this info instantly, wherever they’re at, via their mobile devices. Virtual meetings, file sharing, banking - it can all fit in every employee’s pocket. Even when staff are on leave, on vacation or commuting, it’s fast and easy for them to access the data they need to work anywhere.

 

Stay in Touch

Communication is crucial to the business success, whatever the size of the organization. The easier it is for employees and departments to collaborate and communicate the better. By integrating mobile devices, like tablets, smartphones and laptops, it becomes faster and for staff, vendors and consumers to connect with businesses.

Customers appreciate fast service, and mobile tech delivers the real-time communication that really satisfies. Profits and customer feedback benefit when businesses are able to respond to consumers quickly, with a greater range of products and services, improve turnaround time and offer 24-7 access to product information.

And staff reap the rewards too. Mobile technology means the lines of communication within a business never need to close. So whether it’s interacting on a project with colleagues while you’re out of the office, or attending a virtual meeting when you’re out of the country, you’re always there to help the ship sail smoothly.


Cost Savings

Mobile tech gives staff access to the equipment, data, software, training materials and company info they need, wherever they are, without the need for added costs for accommodation, instructors, rented office space and more. With no need to physically ship or equip people with printers, fax machines, servers and desktops, there’s serious cost advantages to the mobile way of working too.

Make mobile technology work for your business with a mobile marketing campaign. Sign up for mobile marketing today.

02/03/2017

The Mobile Wallet is Superior to Chip & PIN. Here's Why.

 

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While mobile wallet technology presents one of the safest ways to spend, it’s still not being embraced as fully as chip and PIN. But is that set to change?

Banks have recently changed their stance on credit card fraud by protection. They’re increasingly leaving merchants to handle the fallout of fraudulent charges. So merchants have been upping their game in terms of card equipment, upgrading to chip and PIN readers to deliver more secure checkouts for customers.


But there’s a major drawback to chip-enabled credit cards - speed - or the lack of it. Chip and PIN payments are slow to process. For food service providers and retailers everywhere, being able to deliver lightning-fast, convenient service for customers really counts.

That’s where mobile wallet tech is really superior to Chip and PIN.


Why are Chip-Enabled Cards So Slow?


Slide a chip & PIN credit card into the card reader and the chip generates a one-time code that is sent to the bank over a secure network. Once the bank has confirmed this code it sends verification back to the card reader at the point of sale. The customer’s purchase then completes and they’re free to go with their goods or services.

Chip-enabled cards may be speedier than older payment alternatives, but they’re slower than mobile wallet payments. Taking up to 10 extra seconds to process, chip & PIN credit cards can cause delays at checkouts. Employees and customers become frustrated by slow processing, when it seems to take forever for that receipt to print, and fewer customers can check out in a day.

While the enhanced protection of chip and PIN is great, there are better solutions out there.

Speedy Mobile Wallet Solutions: Apple Pay and Samsung Pay

Customers paying with their smartphones can beat that 10 second chip & PIN delay with mobile wallet apps. While Android Pay still takes around seven seconds to process, with Apple Pay and Samsung Pay we’re talking only three seconds to process a transaction. Mobile wallet processing times of only 2.4 seconds have also been recorded.

The lengthier chip & PIN payment process is mainly taken up by the time it takes to insert your card, wait until the transaction is approved before signing, and then remove your card again. The processing itself is fast. With mobile wallet apps, all you need to do is tap and scan. It’s a faster, more streamlined payment process. Although not every merchant accepts Android Pay, Apple Pay or Samsung Pay yet, so customers need to look out for logos on cash registers or do some research ahead of time to see where these payments are accepted.

At the moment, the most readily available mobile wallet option is Samsung Pay, because it utilises magnetic secure transmission. This technology produces a magnetic signal that works like the magnetic strip that we’re used to on cards. The bonus for merchants and consumers here is that it means most credit card machines can read it. Right now more banks accept Apple Pay than Samsung Pay or Android Pay. The advantage of Android Pay is its flexibility - as well as operating on Android devices, it can also operate on Samsung phones, iPhones and Apple Watch.

01/23/2017

5 Ways to Grow Your Driving School Business with SMS Marketing

 

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Driving school success relies on attracting new customers and building trust and rapport with existing students. A solid SMS marketing strategy will easily achieve both, as well as helping your business stand out from the competition.

A low cost, high impact outreach tool, text message marketing is also really simple to set up, so it’s ideal for new and small businesses too.

Now sure where to start? Here are 5 SMS marketing for driving school tips to rev up your business performance.

 

Run a more efficient business

Texts and instant messages are short, fast and convenient. That’s why teens and tweens love them. Getting in touch with your students via the method they use most means more effective communication, and more convenience for them too. Use SMS for a range of communications to help cut costs and boost efficiency.

 

  • Send class reminders
  • Receive confirmations and cancellations to avoid time wasted by no-shows
  • Request student feedback
  • Send personalized driving tips and study reminders 

 

Impressive open rates

SMS has a much more impressive open rate than email:

 

  • 99% of text messages are opened and read

 

  • Just 28-33% of emails are opened and read

 

When you’re a small business you want to spend time on marketing that rewards your efforts. Setting up text message marketing is quicker than emailing, with no need to spend time and money on graphics. SMS marketing for driving schools is also more likely to be read than email and social media posts, so target your efforts where it counts.

 

Spread your special offers and promotions

SMS is a great way to spread the word about upcoming special offers or promotions, as well as targeted offers for existing students. You can:

 

  • Text a code or link that entitles the receiver to a discount off their next class
  • Offer a free or discounted first class to those who sign up for your SMS alerts
  • Let students know about any upcoming events you’ll be attending so they can find out more about your service in person

 

Make an instant connection with potential students

Add a keyword and short code to your existing advertising to make it easy for anyone that’s interested to get in touch and sign up for more info. As soon as they see your flyer, poster, business card or print ad they’ll have an instant point of contact, and a call to action that enables them to make contact right there and then.

 

Reach a wider audience

While local advertising is great, its scope is limited. How many people in the tri-state area will see your newspaper ad or posters? Compare that to the possible reach of SMS in the same area, when 90% of Americans own an SMS-enable phone. Your text info and offers can be easily shared by recipients forwarding texts to friends and relatives they think might be interested in your services. It means your customers are actually doing some of the marketing leg work for you.

01/20/2017

5 SMS Marketing Tips for Veterinarians

 

 

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Helping animals in your community means making as many pet owners in your area as possible know about the services you provide. SMS marketing is one of the most versatile and cost-effective tools that businesses can use to reach out to communities.

Text message marketing makes it easy to get the message out to prospective patients, as well as providing a great way to communicate with your current clients.

Here are five ways SMS marketing for veterinarians can help your practice grow. 

Add a text call to action – and Increase the power of existing advertising

With people carrying phones in their pockets 24/7, by including a keyword and short code to your advertising, potential customers have an easy and instant way to get in touch with you to learn more as soon as they see your ads. Texting has been found to be a more powerful call to action than providing an email, web address or voice call contact.

 

Appointment Reminders

One of the most useful ways SMS marketing for veterinarians can enhance efficiency and reduce costs is through appointment reminders. A simple way to improve your customer communication, useful appointment reminders reduce the number of missed appointments. With a 98% final read rate, your reminders are always likely to be seen, and they give your patients that chance to let you know of any possible scheduling conflicts, so you can manage your appointment scheduling better.

 

Promotions and tips

Text messaging is also a great way to let your subscribers know about any new products or services you have to offer. Whatever you’re adding to your practice, from pet food to grooming services, you can encourage more footfall and an interest in the wider range of services that you provide. Sending out tailored pet care tips also helps you build a relationship with your patients, adding a personal touch, and ensuring they have all the info they need to care for their pets properly. 

 

Discounts

Vet’s bills can be expensive. It’s one of the reasons pet owners can put off those routine check-ups or vaccinations, saving trips to the vet for emergencies only. But offering special rates to text subscribers can motivate them to come in and see you.

Whether you’d like to offer exclusive discounts to first-time or existing patients, text message marketing allows you to get in touch with those who could benefit and let them know about your latest offers.

 

Patient Questions

The beauty of SMS marketing is that it isn’t just a one-way street. You can get in touch with patients, but they can get in touch with you too. Allowing pet owners to get in touch with you via text with their pet care queries is a valuable service that patients really appreciate, and helps to build trust and loyalty with your practice. Cheaper than manning the phones all day, all questions can be sent to a dedicated number to be reviewed by yourself or other staff members. You can then provide advice or ask the client to come in to see you in person if necessary.

 

10/31/2016

The App That Teaches CPR in Emergency Situations

 

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There are apps for business, there are apps for entertainment, there are apps for the weather, and there are apps that help save lives. One app that falls into the life-saving category is PulsePoint, a nonprofit application endorsed by the Red Cross and the American Heart Association, among others. The app provides updated CPR guidelines and otherwise encourages citizens to be active during emergency situations, rather than standing and watching them unfold. 

 

Using The Training

Nearly 60 percent of adults in the United States have undergone training to perform cardiopulmonary resuscitation (CPR) or use an automated external defibrillator (AED). These people have acknowledged their willingness to help during times of emergency, yet only about 11 percent do. Those behind PulsePoint have used mobile technology to streamline CPR guidelines while simultaneously finding ways to appeal to this trained segment of the population. 

Think of the time it takes for paramedics or an EMS team to arrive at the scene when someone’s having a heart attack. Beginning the CPR process quickly doubles if not triples the individual’s survival rate; therefore, a mobilized, trained population could provide life-saving assistance during said window. 

 

How PulsePoint Works

So, how does PulsePoint work? Those trained in CPR or AED use register with the app and receive notifications whenever they’re near someone suffering from cardiac arrest. The app also lets these people know where the nearest public AEDs are located. 

EMS workers take over the emergency situation once they arrive; however, having a trained individual provide assistance until that time could easily be the difference between life and death. The app alerts anyone nearby who has PulsePoint the moment 911 is called. 

 

Crossover Potential

PulsePoint is currently working in small and large cities, including Fargo, North Dakota and Cleveland, Ohio. The app also offers extensive crossover potential in areas of public health, security, and education. This naturally depends on PulsePoint’s level of success; however, variations of the innovative software could provide assistance to assorted civil service functions. 

 

Creating Citizen Superheroes

The official PulsePoint website stresses that the app is a way to create superheroes out of regular citizens with CPR training who are interested in putting their skills to excellent use. The site notes that SCA can happen any time, at any location, and the more citizens are aware of the health of their community members, the more they become helpful partners to paramedics and similar service agents. 

PulsePoint is challenging those trained in CPR and AED to be proactive instead of looking the other way when they see an ambulance go by or hear those familiar sirens. The website notes this is even more imperative when an ambulance or fire truck is stuck in horrendous traffic. Rather than depriving cardiac arrest victims of the help they need, PulsePoint is encouraging the average person with CPR training to help his or her fellow citizen when it’s direst. 

Will the app become the new standard in cardiac arrest cases? 

 

10/26/2016

Mobile Wallets Are Faster, So Why Wait for Chip and PIN?

 

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Have you used a chip reader yet? First, you dig out your credit card, stick it in the machine, wait a few seconds, remove the card, sign the dotted line, and then you get your receipt. 

It’s a simple process, but it’s more time consuming than the previous swipe method, and the public, as well as merchants, are taking note of the extra time it takes at checkout. In fact, chip-enabled credit cards can take as long as 10 seconds to complete a transaction; add those seconds up over an 8-hour work day, and you might find that customers are starting to tap their feet. 

Chip technology was, and still is, a huge victory for financial institutions and retail stores; reducing fraud with this technology has been successful by most accounts. However, businesses were slow to adopt chip readers, and banks launched a defense wherein retailers would take on the burden of fraudulent charges. 

Merchants responded in kind, but were likely unaware of the excess wait times they’d be facing as a result. According to a new report by Iovation and the research firm Aite Group, by the end of this year, 80 percent of all credit cards in the U.S. will include chip technology

 

Alternatives for Chip Technology 

Chip technology wasn’t the only solution to the original problem, nor is it the only viable alternative today. Mobile wallets have been around for years, including Google Wallet, which was first introduced back in 2011 and released to the public late the same year. Tim Cook announced Apple Pay back in 2014, yet very little awareness of mobile wallet technology exists in the public.

This is partly because many retail stores don’t yet support mobile payment technology, but it’s also a result of slow adoption from consumers, many of whom are dubious of the new payment system. 

However, they might also feel compelled to get familiar with mobile wallet technology when they grow tired of waiting in line at the grocery store, restaurants, or the local coffee shop. Some mobile wallet processing takes as little as 2.4 seconds, and you don’t even have to bring your wallet to the store—just your smartphone.

Apple Pay, Samsung Pay, and Android Pay are all working to streamline their systems and overcome the greatest challenge of all: getting the average consumer to ditch plastic cards altogether. 

 

Chip Vs. Mobile Wallet Safety 

There’s a lot of debate over which method of payment is more secure: chip or mobile. But where one has seen more adoption (chip technology), the other (mobile wallets) is looking to springboard off the chip.

According to a paper by officials from the Federal Reserve Banks of Atlanta and Boston, the “…contactless mobile solution provides the framework for the enhanced security present in the EMV chip+PIN card environment, while also introducing new security layers unique to the mobile phone, including password protection to operate the mobile phone and access applications securely embedded in the phone.”

And that’s exactly what mobile wallets plan to do moving forward, assuming they can get consumers on board with the idea of paying for everyday items with their phones.

At the end of the day, mobile wallets will be faster and safer than cards (with or without chip technology), so it’s odd to see so much retail commitment when it’s possible that mobile wallets could make chip technology obsolete. 

 

10/18/2016

Mobile Marketing Campaigns for Restaurants

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It seems like every day a new French bistro or craft beer pub opens up. In today’s bustling marketplace, small factors can have a huge impact on your bottom line. Take smartphones, for example. Did you know that two thirds of Americans own a smartphone, and more than six billion texts are sent out daily? So, it comes as no surprise that having a strong mobile presence can be beneficial to your business.

Here is how mobile marketing campaigns for restaurants can help restauranteurs bring more diners through the door. 

Mobile Coupons

In the old days, restaurants relied on printed coupons to fill seats and increase revenue. In today’s digital age, mobile coupons are seeing a 1,000 percent higher buy rate than print coupons. Moreover, digital coupons cost a lot less than print ones. In order to entice buyers, you need to set up a snackable rotation of customer coupons that you can use with different kinds of diners. Here are a few ideas:

  • Percentage off entire order
  • Buy one, get one free
  • Get a side item or drink free with purchase of an entrée
  • Discounts on purchases over a dollar amount (for example, $5 off a $30 purchase)

In order to get diners to jump on these offers faster, only offer them for a short period of time via SMS messaging or text.

Loyalty Rewards

Reward your repeat patrons with tasty rewards and exclusive company announcements. Text message campaigns allow consumers to opt in to the service. Keep a list of all of the diners who are repeat customers and send them personalized loyalty offers – such as free dessert coupons on their birthdays.

Timing Is Everything

When it comes to reaching hungry mouths, timing is important. You can drastically improve response rates by sending your text messages at the right times. For example, send a message between the hours of 11am and 1pm when people are opting where to go for lunch. Entice them with a special lunchtime deal that is only good for a certain amount of time. If you own a bar/restaurant, send exclusive happy hour deals, such half-off drink or bar snack specials.

Seamless Mobility

In order for customers to reach your website, it should be built for mobile phones. If you send a text message directing them to a deal on your website and they cannot navigate your site on their mobile devices, you both will not be able to reap the benefits.

Hone in on Your Target Market

Recently, Dunkin’ Donuts ran a focused marketing campaign in the Boston area. The campaign was advertised on local radio stations and through mobile internet ads. This generated 7,500 customers opting in to receiving Dunkin’ Donuts mobile offers. 

Consider running targeted marketing campaigns for customers in a specific region, especially if you own more than one restaurant location.

In order to fill more seats and generate revenue, restauranteurs need to start taking advantage of mobile marketing. 

 

 

 

06/14/2016

Cracking the Conference Circuit with Group Texts

 

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If you attend or put on conferences, for your benefit or as part of your job duties, you’ll probably notice a lot more conference activities taking place via text message these days. Text messaging technology is becoming a go-to way for conference organizers and even conference speakers to communicate with employees, vendors, and attendees. Those who depend on conferences to earn their living, and to receive valuable knowledge, are quickly learning that group texting is an efficient way to share information with a large amount of people and share that information all at once, if need be.

 

Group Texts to Coordinate Conferences

Have you been in charge of running a conference, or have you been an attendee at a conference, and run into a situation where there was a last-minute room change, equipment failure, or other emergency that many people needed to know about right away? Group texting can be an easy way to notify anyone who needs to know about a conference change of the new details in an quick and efficient manner. 

To make group texting work for conference attendee notifications, it’s imperative that conference organizers have partners’ phone numbers, and that they ask anyone who’s attending a conference to provide a phone number. If you’re faced with a situation where your keynote speaker has come down with a bad flu the day of the conference, you can even use group texting services to mass text your contacts and quickly find a replacement.

 

Group Texting and Conference Speakers

Conference speakers use group texting to build their marketing lists on the spot, while they’re on stage in some instances. Some of the best speakers bound onto the conference floor, get their audience fired up and energized in the way they do best, and then ask attendees to pull out their cell phones on the spot to text for a free gift or get added to a list for immediate after-conference bonus material.

Why use text as a means of communication, and why during the middle of the conference? Speakers know that email open rates run at less than 25 percent, so they realize that 75 percent of an audience might not get a speaker’s valuable information, or reach back to connect if email addresses are relied upon as a means to follow-up communication. These speakers have probably also read that text messages are opened at a rate of more than 90 percent, which means there’s a much greater chance of making a connection with a potential client or customer after the conference, if text messaging is chosen as a method of communication.

 

People Are Hungry for Information

The masses are hungry for information, whether for professional or personal gain. However, they want this information immediately, which is why group texting services can provide numerous benefits over email, written, or verbal communication on the conference circuit. Group texts can help solve advertising and even logistics challenges, and they can build relationships and marketing lists. They can make lives easier and simpler in an age when most people depend on their smartphones for nearly everything.

Need to distribute critical notes, links to conference material, or live recordings of conference events? Consider using mass group texting. Including a live Q&A session in your conference or sending out follow-up surveys? Group texting can come through for you in these instances and many others.

 

05/28/2016

Apple Hit with New Lawsuit

 

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VoIP-Pal (VPLM) recently filed a lawsuit against mobile technology giant Apple, stating that Apple has infringed upon its patented innovative call classification and product design technologies. The VPLM case, which was filed in a U.S. District Court in Las Vegas, Nevada this month, seeks more than $2.8 billion in damages from the computing and technology leader.

The damages sought in the lawsuit have been calculated at exactly $2,836,710,031, based 1.25 percent of royalties of the estimated profits Apple received throughout the history of its Mac (10%), iPhone (55%), and iPad (35%). 

 

An Issue with Patent or Pending-Patent Use

VPLM, through its case, that Apple has infringed upon its patents or pending patents with the development and sale of services like iMessage, Wi-Fi Calling, and FaceTime (which are available on various Mac, iPhone, and iPad devices).

It claims that Apple’s use of VPLM’s technology (as well as designs, features, and products) greatly infringes upon the marketing efforts of VPLM, for its own products that are similar and innovative. VPLM states that Apple used the company’s caller attribute classification protocol, as well as its call routing product design, instead of employing its own independent products and designs. This, says VPLM, is in violation of the company’s intellectual property rights. 

The Nevada court filing cites several ways in which VPLM believes Apple has infringed on its patents, including employing various VPLM messaging capabilities in the iMessage app. The VPLM case claims that Apple’s iMessage application directly and/ or indirectly makes use of specific technology included in the VoIP-Pal patent, including “the classification of a user, and, subsequently, how the call should be routed.”

 

Legal Action After Failed Communications

VoIP-Pal, a Bellevue company, delayed taking legal action until now, because it remained hopeful that it could work out a licensing situation with Apple in regards to the VPLM patent portfolio. VPLM says the company is still wishing for an amicable solution. We are “confident,” says VoIP-Pal CEO, Email Malak, that a favorable outcome can be reached for both parties and that the two sides will continue their current good.

VoIP-Pal describes itself as a “technical leader in the broadband VoIP market.” The company acquired Digifonica, a network operator, in 2013 and it currently does not generate income. However, it has plans to put its VoIP technology to use in creating products that will enhance the mobile marketplace.