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5 Ways to Connect with Consumers this Thanksgiving


This year's Christmas commercial chaos began before the jack-o-lanterns got cold. On November 1st, retailers started knocking huge figures off their products and gave every ad a seasonal spin. As soon as Black Friday hits, the whole thing steps up another gear, and we’re on the home straight until December 25th. Then the New Year sales begin… but that’s another story.

Until then, it’s the perfect time to capitalize on the season by running Thanksgiving promotions, Black Friday giveaways and Cyber Monday discounts. Themed competitions, surveys, special offers – this is the time to pull out the big guns and win some new brand ambassadors to help you through the January slump. Here are a few suggestions to get you going:


1) Mobile Coupons

Give your mobile strategy a shot in the arm by advertising mobile-only coupons on social media. If customers sign up to receive text alerts, give them an irresistible freebie. Remember, more than 90% of text messages are opened and read within minutes, so the more users you engage via SMS, the better.


2) Do Something Good

The giving season is the ideal time to demonstrate your company’s caring side. Donate a percentage of profits to a worthy local organization, or set up a charity drive with a fun, seasonal activity attached. Whatever you do, avoid cynically exploiting your good deed for marketing purposes. The fact you’re giving rather than receiving will speak volumes on its own. Tell people about it, sure (after all, you want as many people to get involved as possible), just don’t labor the point. The more humility in your humanity, the better it will reflect on your brand.


3) Run a Sweepstakes

The ultimate way to build your database of contacts, a Thanksgiving-themed sweepstakes can be disseminated via social media and SMS messaging. Whether it’s a new dinner set or simply dinner, the same rules apply: people like freebies. Partner with a local grocery store or hardware outlet to offer something special to the mutual benefit of both your businesses. The bigger the prize, the more interest you’ll attract, so try to offer something worth at least a three-figure sum.


4) Seasonal Cards

Sending a Thanksgiving card to your most loyal clients is a great way to stay in touch with them during the holiday season. Not every business will be able to do this, but if you can demonstrate your graphic design and content skills in a fun, humorous way, whilst thanking customers for their loyalty, it’s well worth the expense. If you want to show off your green credentials by eschewing traditional paper cards, design an e-card or a festive gif to send via text message.


Warm yer cockles wi' a wee hot toddy.

5) Mix it Up

Every year there seems to be a new addition to the Thanksgiving season. First it was Black Friday. Then came Cyber Monday. Marketers love to conceive new themed days around this time of year – and sometimes they really take off. This year, why not try focusing on November 30th, which is St. Andrew’s Day in Scotland (and not much talked-about anywhere else). Rebrand it Hot Toddy Day, or Kilt Day – anything with potential for strong visuals. The more different you are from the competition, the more likely your marketing campaign is to get noticed.


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