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Marketing Ideas for Summer Camps


With the summer months now upon us, marketing to new families is an important and ongoing process for camps looking to maintain a steady and healthy flow of campers. Here are some creative marketing ideas to incorporate into your summer camp marketing strategy. 


Work with the Community 

One of the best places to find kids for your summer camp is at schools. In addition to distributing marketing materials throughout school classes, offer to provide special events or activities during assembly periods. Use camp resources to model the activities after the school’s motto or core values; this builds trust between the school and your camp while gently advertising to the students and their parents.  

Another way to interact with the community is to sponsor a little league team. In addition to wearing their branded uniforms, teams travel to other communities and appear in local newspapers. For a small investment, you can support a local sports team as well as build your business. 


Create/Support special events  

Offering special events on the camp premises is a great way to provide additional revenue to your business, particularly during slow periods or off-months. Birthday parties are a great way to invite enthusiastic campers back to camp for a special day and share it with all of their friends. You can even provide special theme packages to customize the experience. 

Be sure to provide the host family with invitations. Aside from helping out the host family, this is a great way to make a big impression with new parents. Also, don’t forget waivers, which are important for liability reasons and also allow you to collect personal information from new parents like email address and phone number.  

Don’t forget special events happening outside the camp either. Charity organizations, churches and schools often hold special events or fundraises. These events are a great opportunity to donate a package for new campers. In addition to helping the fundraiser, this is an inexpensive way to gain new customers and show off your brand to the community.


Online Marketing 

Good use of email can be an easy and effective marketing tool for summer camps. Communicate special events via email, as well as special offers, quarterly newsletters, and contests.

With a healthy email list, you can improve engagement online by offering parents free pictures of their child enjoying the summer camp. Create a fun photo template that includes your camp logo and date. Parents will love these photo updates and may even forward them to family and friends or share them on social media. 

Camp directories can also help boost your online presence. There are several directories to choose from so knowing which one is best for your summer camp is critical.  

To choose the best directory, imagine what parents might search for online. Type several keywords into a Google search that you think describes your camp. If a directory appears in the top five spots, or higher than your ranking, that’s a good directory to go with. Also, consider your location. A regional directory might be better than a state directory or vice versa depending on the kind of camp. 

Incorporating one or all of these marketing techniques into your summer camp marketing strategy will bring you closer to community and improve your bottom line. 



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