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Capitalize on the Shopping Season with your Mobile Marketing Campaign



According to Adobe, 26 percent of the $3.07 billion spent on Cyber Monday involved purchases made via mobile. What’s more, 37 percent of the $1.7 billon in Thanksgiving sale purchases were also made via smartphone. While these numbers are certainly impressive on their own, the general growth of mobile success throughout the year foreshadows even greater success for mobile marketing in 2016. 


Significant Statistics  

According to a report by Yes Lifecycle Marketing, mobile revenue increased almost 10 percent year over year in Q3. What’s more, the average revenue generated by iPhones increased by 46 percent year over year. 

And we’re just getting warmed up. Mobile accounted for 34 percent of Black Friday sales and drove an additional 53 percent of indoor shopping visits. 

Another significant report from IBM explains that online Black Friday sales increased by almost 15 percent this year compared to last.

The holidays are a great time to reinvent holiday marketing themes to push sales in the final quarter of the year. But that’s not the only time marketers or business owners should be thinking mobile. 

The reason so many reports have covered the growth of mobile is that this marketing trend has yet to reach its tipping point. The takeaway from 2015 is significant in that holiday mobile marketing is really just the tip of the iceberg. 


Mobile First in 2016 

Mobile marketing should become more integrated into every marketing endeavor, and not limited to seasonal or annual sales. Truth be told, it’s hard to predict the purchasing power of mobile just yet; but as more and more shoppers enter the web via mobile, businesses of every variety will have to realign their online shopping experiences to meet the needs of on-the-go consumers. 

This is why it’s so important to think mobile first in the beginning part of 2016. By focusing on the mobile experience consumers face searching or browsing for your company’s products or services, you can identify the areas that are performing smoothly and others that are leading customers astray. 

Mobile first is about a lot more than holiday shopping trends. It’s about rethinking the entire shopping experiences, including researching similar products, managing customer reviews, and communicating dynamic messages across multi channel campaigns. 

Black Friday and Cyber Monday may be over, but the general tone of mobile has been steadfast this year despite the season or celebration. According to several reports, next year will be an even bigger year for mobile; companies of all sizes should pay attention, less they get lost in the shuffle. 


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