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Mobile Predictions for the Year Ahead



The New Year has finally arrived, and many are wondering what we can expect with regard to mobile. Plenty of industry experts have made predictions, including how mobile is set to override newspapers as the main news source. Let’s check out a few of these mobile predictions for 2016 and see if they don’t provide advice for your own business:  


The Voice of the Consumer

According to eMarketer, the voice of the consumer will be louder than ever in 2016. Smartphone use has increased inbound call numbers to businesses, as has voice-activated search. The number of smartwatches and connected home devices in use has also increased, and marketers must subsequently optimize speech-based searches this year, not just keyword-based searches. 


Internet Advertising Will Surpass Print Ads

Print ad spending will continue to decline this year, something it’s done since 2008. According to ZenithOptimedia, print ad spending will decrease by about 4.9% a year through 2017, while mobile Internet advertising’s share of the global ad market will increase “from 5.7% in 2014 to 15.0% in 2017.” 


Data Security: More Important Than Ever

Businesses of every size must pay greater attention to data security in the New Year, with an increase in cloud-based services resulting in a greater need for cybersecurity. This year has been called the “cloud generation” in regards to startups, and any major SaaS data breaches would have serious repercussions for small and medium-sized businesses that rely heavily, if not completely, on the cloud. 


Messaging Apps Mean Marketers Are Joining the Conversation

Facebook and WhatsApp are on a direct path to obtaining 1 billion monthly active users around the world, and this year Facebook will add more marketing options and services to businesses. Such offerings will likely be far from traditional based on what Facebook higher-ups have remarked about messaging app advertising. 


Mobile Payments Will Become the Norm

Mobile payments are likely to become standard in 2016, as an increasing number of retailers are accepting payments from systems such as Samsung Pay, Apple Pay, and Android Pay. Coupons, loyalty programs, and other rewards will fuel this shift, as changing decades of paying via cash and credit isn’t going to change overnight. 


Facebook=Entirely Mobile

Another prediction for 2016 is that Facebook will become an entirely mobile app. Q3 2015 saw the social media giant earning 78% of its $4.3 billion in ad revenue worldwide due to mobile, and it’s used in app form now more than ever. For example, in Q3 2015, 727 million of Facebook’s 1.55 billion MAUs were mobile-only, which is equal to 47% of users who have never used with Facebook via desktop computers. Compare that to the same period in 2014, where just 34% of users were mobile-only.


The Human Connection

Despite the many advances in mobile and other technologies, the human connection remains vital in terms of brand loyalty. This is regarded as the key to repeat business, and more and more brands will scramble to demonstrate that each visit/transaction with customers matters, and that said customers are “important beyond the sale.” 




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