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4 posts from February 2017


5 Reasons to Use Bulk Texting



Whenever you embark on a new marketing strategy there are some doubts - how effective will this really be? Will it provide return on investment? It’s why it’s vital that businesses of all sizes take steps to measure the effectiveness of every marketing campaign. Statistical analysis lets us identify when a campaign is working, when it isn’t, and which elements might just need some fine tuning.

The statistics for bulk texting campaigns speak for themselves. In terms of efficacy and return on investment, this relatively new marketing channel is proving itself time and again.

Here are 5 reasons why this marketing tool’s popularity is growing, and fast.

    1. Rapid Response

Bulk texting boasts a rapid response time. Because people always have their phones handy, they tend to respond and take action more immediately when contact is made by phone. Whether you’re having a flash sale or looking to attract more diners to your restaurant on a quiet weekday, SMS is the quickest way to get the word out and increase footfall.

  • Most people open an SMS message within a few minutes
  • The average American responds to a text in 90 seconds
  • Email response takes an average of 90 minutes

    2.Superior Open Rate

    Compared to email and social media, the open and read rates for texts are much higher.


  • SMS has a 98 percent open rate
  • Email marketing has a 22 percent open rate


Social media has a relatively low rate too. This puts SMS marketing firmly at the top of the marketing food chain.


  1. Increased Conversion

    When people receive an SMS marketing message they’re not just more likely to read it, they’re also more likely to convert.


  • Texting has eight times the response rate of email
  • SMS has has a much higher conversion rate - around 32 percent of users take
  • Bulk texting outperforms email and social media marketing for conversion rates, click through rates and redemption rates


  1. It’s How Customers Want to Hear From You


Bulk texting gives you an easy way to give more of your customers what they want.

The majority of consumers actually want businesses to contact them more via text. It’s convenient for them and for you and allows them to access offers more quickly.


  • 70 percent of consumers thing SMS marketing is a good way for businesses to engage with them
  • 64 percent of consumers think they should receive more texts from businesses


  1. You Won’t End Up in A Spam Folder


People are overloaded with spam emails and use spam filters to try to try and avoid having to see them. The result is that it’s easy for your marketing emails to end up in a spam folder. But:


  • Only one percent of texts are considered spam

Customers might associate email with spam, but they don’t associate SMS with spam. It means people are happier to receive texts, and value them more than email.


5 Ways to Reduce Churn Rates for Mass Texting Programs


Every mass texting campaign experiences some level of churn rate - some subscribers will opt out by choice, others might change their numbers without updating you, so your messages bounce. But there are things every business can do to keep that churn rate as low as possible.

No one wants to lose subscribers, so here are 5 tips to help you avoid that with your next mass texting program.


Listen to your Subscribers

Get in touch with subscribers regularly and get their feedback on what they want from you and your mobile communications with them. Implement the changes they’re asking for and you’ll have happier subscribers who will want to keep on receiving your texts. Whether you use customer surveys or texting polls, all feedback is valuable.


Listen to your Non-subscribers

When people opt out it’s easy to get a bit of text feedback to find out why they’re unhappy. Finding out why people are leaving your service lets you know where you need to make changes to make future mass texting programs more successful.


Keep in touch regularly

It’s no use having a mass texting program in place if you don’t keep in touch with your subscribers regularly. If they never hear from you, what’s the point in subscribing to you? Regular texts reminds customers you’re there, keeps them engaged with your brand and service, and it makes it more likely that they’ll let you know if they change numbers too. Customers are even more likely to opt out when they get a stray text from you months or years of radio silence. Always get in touch with customers soon after they opt in, and keep in touch.

Don’t overdo it

While you want to keep in regular contact with subscribers, you definitely don’t want to become a nuisance - nothing will have them opting out faster than an over-zealous campaign. Try to keep your SMS send-outs to two to four per month, and make them targeted. Create a selection of subscriber groups so you can text different groups with different offers that are better suited to them. And bear in mind users’ other subscription methods - if they’re also signed up to your email list, direct mailing list and social media channels, they might not want to hear from you as often via mobile too.

Send Content that Matters

You want the texts you send out as part of your mass texting program to be genuinely useful or informative for your subscribers. Provide value with the messages you send, and keep the content exclusive. Switch up your messages between a mixture of offers, discounts, event or appointment reminders, tips and information. Try and target your texts to specific subscribers you know are going to appreciate them.


Interact with Customers

Engaging with customers via SMS can help to build brand loyalty. Don’t forget to look after the subscribers you already have, as it’s cheaper to market to customers who already patronize your business than to attract new customers. Interact with your customers regularly and use the simple two-way nature of SMS to encourage them to get in touch with you via mobile too. Offer them services that are of real value to them and in turn ask for their input. Keep the doors of communication open to make your customers feel really valued.


4 Ways Mobile Technology Can Increase Productivity



Apps aren’t just here to help us shop, find the quickest route home - or catch Pokemon. Businesses are waking up to the very real benefits that apps can bring to their workforce too; a recent UK study revealed that providing mobile apps to workers can boost their productivity by 34%.

Mobile technology is now boosting productivity in a range of ways, including via app use. Here are three ways you can utilize the latest mobile tech to rev up your own business productivity right now.

Mobile Marketing Boost

Mobile tech gives today’s customers round the clock access to their favorite brands and services. Major brands have grasped the importance and added value of marketing to consumers on the move, reaching out in innovative ways via SMS text messaging, QR codes, mobile apps, banner ads, mobile websites and more.

As smartphone capabilities grow, these campaigns become ever more inventive, attention-grabbing and interactive. With software now able to ‘read’ the websites and products that people are viewing and searching for on their mobiles and tablets, these campaigns can also be more easily customized to target specific audiences, wherever they are in the world.

Say Hello to The Cloud

The Cloud enables companies to store applications and data on a remote server. Authorized employees are then free to view, share and edit this info instantly, wherever they’re at, via their mobile devices. Virtual meetings, file sharing, banking - it can all fit in every employee’s pocket. Even when staff are on leave, on vacation or commuting, it’s fast and easy for them to access the data they need to work anywhere.


Stay in Touch

Communication is crucial to the business success, whatever the size of the organization. The easier it is for employees and departments to collaborate and communicate the better. By integrating mobile devices, like tablets, smartphones and laptops, it becomes faster and for staff, vendors and consumers to connect with businesses.

Customers appreciate fast service, and mobile tech delivers the real-time communication that really satisfies. Profits and customer feedback benefit when businesses are able to respond to consumers quickly, with a greater range of products and services, improve turnaround time and offer 24-7 access to product information.

And staff reap the rewards too. Mobile technology means the lines of communication within a business never need to close. So whether it’s interacting on a project with colleagues while you’re out of the office, or attending a virtual meeting when you’re out of the country, you’re always there to help the ship sail smoothly.

Cost Savings

Mobile tech gives staff access to the equipment, data, software, training materials and company info they need, wherever they are, without the need for added costs for accommodation, instructors, rented office space and more. With no need to physically ship or equip people with printers, fax machines, servers and desktops, there’s serious cost advantages to the mobile way of working too.

Make mobile technology work for your business with a mobile marketing campaign. Sign up for mobile marketing today.


The Mobile Wallet is Superior to Chip & PIN. Here's Why.



While mobile wallet technology presents one of the safest ways to spend, it’s still not being embraced as fully as chip and PIN. But is that set to change?

Banks have recently changed their stance on credit card fraud by protection. They’re increasingly leaving merchants to handle the fallout of fraudulent charges. So merchants have been upping their game in terms of card equipment, upgrading to chip and PIN readers to deliver more secure checkouts for customers.

But there’s a major drawback to chip-enabled credit cards - speed - or the lack of it. Chip and PIN payments are slow to process. For food service providers and retailers everywhere, being able to deliver lightning-fast, convenient service for customers really counts.

That’s where mobile wallet tech is really superior to Chip and PIN.

Why are Chip-Enabled Cards So Slow?

Slide a chip & PIN credit card into the card reader and the chip generates a one-time code that is sent to the bank over a secure network. Once the bank has confirmed this code it sends verification back to the card reader at the point of sale. The customer’s purchase then completes and they’re free to go with their goods or services.

Chip-enabled cards may be speedier than older payment alternatives, but they’re slower than mobile wallet payments. Taking up to 10 extra seconds to process, chip & PIN credit cards can cause delays at checkouts. Employees and customers become frustrated by slow processing, when it seems to take forever for that receipt to print, and fewer customers can check out in a day.

While the enhanced protection of chip and PIN is great, there are better solutions out there.

Speedy Mobile Wallet Solutions: Apple Pay and Samsung Pay

Customers paying with their smartphones can beat that 10 second chip & PIN delay with mobile wallet apps. While Android Pay still takes around seven seconds to process, with Apple Pay and Samsung Pay we’re talking only three seconds to process a transaction. Mobile wallet processing times of only 2.4 seconds have also been recorded.

The lengthier chip & PIN payment process is mainly taken up by the time it takes to insert your card, wait until the transaction is approved before signing, and then remove your card again. The processing itself is fast. With mobile wallet apps, all you need to do is tap and scan. It’s a faster, more streamlined payment process. Although not every merchant accepts Android Pay, Apple Pay or Samsung Pay yet, so customers need to look out for logos on cash registers or do some research ahead of time to see where these payments are accepted.

At the moment, the most readily available mobile wallet option is Samsung Pay, because it utilises magnetic secure transmission. This technology produces a magnetic signal that works like the magnetic strip that we’re used to on cards. The bonus for merchants and consumers here is that it means most credit card machines can read it. Right now more banks accept Apple Pay than Samsung Pay or Android Pay. The advantage of Android Pay is its flexibility - as well as operating on Android devices, it can also operate on Samsung phones, iPhones and Apple Watch.